Wrap around labels literally wrap around the bottle/container and are secured with hot melt glue at the end.
The substrate that is used is Biaxially Oriented PolyPropylene, commonly called BOPP.
Wrap around labels has replaced paper labels in many cases, for the following reasons:
High gloss and matt look also available
High tensile strength
Moisture exposure does not affect strength or cause any mould growth
Reduced weight & thickness without affecting strength
Low cost label
High Speed Label application of upto 600 bottles/min by automatic label applicators
Gives 360° label coverage
Wrap around labels can be supplied in Roll/Reel form
Wrap on label has a large area of application, some of them are:
Packaged Drinking Water
Aerated Drinks (Soft Drinks)
Juices and Edible Oil
It is most commonly used for Mineral Water and Aerated Drink packaging because of its low cost and high production capabilities when using high speed label applicator machines.